{"id":11047,"date":"2023-04-29T03:31:25","date_gmt":"2023-04-29T06:31:25","guid":{"rendered":"https:\/\/ecommerceday.org.ar\/2023\/?page_id=11047"},"modified":"2023-06-24T12:26:05","modified_gmt":"2023-06-24T15:26:05","slug":"programa-de-cluster-de-aceleracion-en-retail-digital-commerce","status":"publish","type":"page","link":"https:\/\/ecommerceday.org.ar\/2023\/programa-de-cluster-de-aceleracion-en-retail-digital-commerce\/","title":{"rendered":"Programa de Cluster de Aceleraci\u00f3n en Retail Digital Commerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11047\" class=\"elementor elementor-11047\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2853ae01 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"2853ae01\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;4b1ca3a&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e0f801c\" data-id=\"6e0f801c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c4777d elementor-widget elementor-widget-heading\" data-id=\"4c4777d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cluster de Aceleraci\u00f3n en Retail Digital Commerce<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-260fb145 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"260fb145\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;00acfeb&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c64e25e\" data-id=\"6c64e25e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e85d293 elementor-widget elementor-widget-image\" data-id=\"e85d293\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"412\" height=\"129\" src=\"https:\/\/ecommerceday.org.ar\/2023\/wp-content\/uploads\/2023\/04\/Logo_eCluster.png\" class=\"attachment-large size-large wp-image-11049\" alt=\"\" srcset=\"https:\/\/ecommerceday.org.ar\/2023\/wp-content\/uploads\/2023\/04\/Logo_eCluster.png 412w, https:\/\/ecommerceday.org.ar\/2023\/wp-content\/uploads\/2023\/04\/Logo_eCluster-300x94.png 300w\" sizes=\"(max-width: 412px) 100vw, 412px\" style=\"width:100%;height:31.31%;max-width:412px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1b0876 elementor-widget elementor-widget-heading\" data-id=\"e1b0876\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a1Optimiz\u00e1 el Funnel de Conversi\u00f3n y de Operaciones y aceler\u00e1 el crecimiento de tu empresa!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e8b955 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e8b955\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;00acfeb&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc05aed\" data-id=\"bc05aed\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d400daa elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d400daa\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-double-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc5599d elementor-widget elementor-widget-heading\" data-id=\"cc5599d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a1Postulate al Programa!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75dc660 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75dc660\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;4a83653&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7b5437\" data-id=\"e7b5437\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-153f560 elementor-widget elementor-widget-text-editor\" data-id=\"153f560\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #3ca2d7;\"><strong>\u00bfEn qu\u00e9 consiste el Programa Cluster de Acelaraci\u00f3n en Retail Digital Commerce?\u00a0\u00a0<\/strong><\/span><\/p><p><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-transform: var( --e-global-typography-text-text-transform );\">El Programa Cluster de Aceleraci\u00f3n en Retail Digital Commerce<\/b><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-transform: var( --e-global-typography-text-text-transform );\"> tiene como objetivo generar un \u00e1mbito propicio para que un grupo de retailers y marcas de distintos pa\u00edses e industrias, en forma colaborativa, se \u201caceleren\u201d en el desaf\u00edo de lograr que superen en forma sostenible los dos d\u00edgitos con rentabilidad, a trav\u00e9s de la mejora de:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La User Experience en el sitio web y la implementaci\u00f3n de metodolog\u00edas y herramientas de Conversion Rate Optimizaci\u00f3n (CRO).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El Logistics &amp; Operations Model y la implementaci\u00f3n de herramientas con foco en la Delivery CX Optimization, Service Level y la eficiencia operativa.<\/span><\/li><\/ul><p><strong>\u00a0<\/strong><\/p><p><span style=\"color: #3ca2d7;\"><strong>\u00bfQui\u00e9n puede participar?\u00a0\u00a0<\/strong><\/span><\/p><p><span style=\"font-weight: 400;\">Puede postularse cualquier empresa que posea <\/span><b>una tienda online o que impulse una estrategia omnicanal -integrando canales de venta digitales con su red de tiendas f\u00edsicas-, que ya se encuentre desarrollada y que est\u00e9 en el momento estrat\u00e9gico de dar un salto cuantitativo del volumen de transacciones.<\/b><\/p><p><span style=\"font-weight: 400;\">El programa <\/span><b>no est\u00e1 dise\u00f1ado para negocios que se encuentren en su fase inicial o de Start-up. Para participar es necesario que posean una cantidad de operaciones igual o mayor a 100 \u00f3rdenes\/d\u00eda, o que el canal online sea su principal tienda<\/b><span style=\"font-weight: 400;\">. S\u00f3lo se admitir\u00e1n candidaturas de empresas que tengan el mandato de su due\u00f1o o CEO de lograr que superen en forma sostenible los dos d\u00edgitos con rentabilidad.<\/span><b>\u00a0<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8278adb elementor-widget elementor-widget-text-editor\" data-id=\"8278adb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Las duraci\u00f3n del programa ser\u00e1 de 12 meses, dividido en 2 etapas: <span style=\"color: #3ca2d7;\">Startup<\/span> y <span style=\"color: #3ca2d7;\">Advanced.\u00a0\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ec35f0 elementor-widget elementor-widget-toggle\" data-id=\"9ec35f0\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1661\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1661\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Etapa Start-up<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1661\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1661\"><p><span style=\"font-weight: 400;\">La <\/span><b>Etapa Start-up del Cluster de Aceleraci\u00f3n en Retail Digital Commerce<\/b><span style=\"font-weight: 400;\">, con una duraci\u00f3n de 4 meses) tiene por objetivo sumergir a las empresas seleccionadas y sus <\/span><span style=\"font-weight: 400;\">equipos<\/span><span style=\"font-weight: 400;\"> responsables en las oportunidades de optimizaci\u00f3n que existen en los campos de <\/span><b>Conversi\u00f3n y Operaciones<\/b><span style=\"font-weight: 400;\">, aprendiendo de expertos sobre c\u00f3mo implementar metodolog\u00edas que impulsen la innovaci\u00f3n permanente, y generando un incremento en las ventas y una mejor\u00eda en la experiencia del usuario.<\/span><\/p><p><b>Esta etapa est\u00e1 compuesta por contenido de capacitaci\u00f3n y sesiones de consultor\u00eda individual con cada compa\u00f1\u00eda seleccionada<\/b><span style=\"font-weight: 400;\"> para comenzar con la implementaci\u00f3n de estas oportunidades y acelerar los negocios digitales.<\/span><\/p><p><span style=\"font-weight: 400;\">Cada Etapa del Cluster est\u00e1 compuesta de dos Programas: Funnel Conversi\u00f3n y Funnel Operaciones. En cada uno de ellos se <\/span><span style=\"font-weight: 400;\">trabajar\u00e1<\/span><span style=\"font-weight: 400;\"> con especialistas que implementar\u00e1n las siguientes acciones.<\/span><\/p><p><b>Funnel Conversion Programme\u00a0<\/b><\/p><p><i><span style=\"font-weight: 400;\">by Incremental \u00ae<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">El Funnel Conversion Program es un programa intensivo de trabajo sobre la experiencia de usuario del sitio web, analizando desde su ingreso hasta el checkout los aspectos a mejorar para incrementar la tasa de conversi\u00f3n a trav\u00e9s de la optimizaci\u00f3n del Customer Journey, utilizando la metodolog\u00eda de experimentaci\u00f3n de Conversion Rate Optimization (CRO). Este incluye:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Auditor\u00eda de funnel de conversi\u00f3n, identificando p\u00e9rdidas de conversi\u00f3n, fallas en las mediciones, oportunidades de optimizaci\u00f3n del embudo, an\u00e1lisis de la experiencia del usuario y opciones de simplificaci\u00f3n del proceso de compra.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recomendaci\u00f3n de herramientas para el an\u00e1lisis cualitativo y cuantitativo de la UX.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sensibilizaci\u00f3n y capacitaci\u00f3n al equipo de eCommerce sobre metodolog\u00edas de optimizaci\u00f3n de la conversi\u00f3n.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acceso a Plataforma world-class de experimentaci\u00f3n para la implementaci\u00f3n de Conversion Rate Optimization.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entrega de Sem\u00e1foro de Optimizaci\u00f3n de la Conversi\u00f3n del sitio, con marcos de priorizaci\u00f3n para su proceso de experimentaci\u00f3n y mejora.<\/span><\/li><\/ul><p><b>Funnel Operations Programme<\/b><\/p><p><i><span style=\"font-weight: 400;\">by WOT\u00ae<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">El Funnel Operations Program es un programa intensivo de trabajo cuyo objetivo es relevar, diagnosticar y proponer acciones de mejora sobre los flujos y modelos operativos ya existentes en la organizaci\u00f3n y que sostienen el funcionamiento de los canales de venta digitales y representan una de las actividades claves que conforman la propuesta de valor al Cliente. Est\u00e1 orientado a aquellas empresas interesadas en consolidar las bases de su propuesta de valor actual, con el objetivo de \u201chacer mejor lo que ya hacen\u201d.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Auditor\u00eda del fulfillment funnel: An\u00e1lisis de la propuesta integral de servicios en funci\u00f3n del comportamiento del cliente en el checkout, contraponiendo la oferta log\u00edstica de la competencia, as\u00ed como tambi\u00e9n abordar el an\u00e1lisis de la experiencia de entrega del usuario a partir de indicadores como el CSAT y\/o CES; identificaci\u00f3n de deficiencias en el proceso operativo de pick-pack-ship con impacto negativo en el service level y la satisfacci\u00f3n del usuario que reducen la conversi\u00f3n y la recompra; identificaci\u00f3n de oportunidades de mejora en el proceso de last mile delivery con impacto negativo en el service level y la satisfacci\u00f3n del usuario; revisi\u00f3n de los indicadores de performance para an\u00e1lisis de resultados y detecci\u00f3n de baches de datos o fallas de medici\u00f3n; propuesta para agilizar el proceso de pick-pack-ship and deliver.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entrega de la herramienta Control Tower con indicadores de service level, econ\u00f3micos y productivos.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sensibilizaci\u00f3n y capacitaci\u00f3n del equipo de Logistics &amp; Operations sobre metodolog\u00edas de an\u00e1lisis, diagn\u00f3stico y mejora continua del fulfillment funnel.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1662\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1662\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Etapa Advanced<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1662\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1662\"><p><span style=\"font-weight: 400;\">La <\/span><b>Etapa Advanced del Cluster de Aceleraci\u00f3n en Retail Digital Commerce<\/b><span style=\"font-weight: 400;\">, con una duraci\u00f3n de 8 meses) tiene por objetivo impulsar a las empresas seleccionadas y sus equipos responsables en las oportunidades de optimizaci\u00f3n que existen en los campos de <\/span><b>Conversi\u00f3n y Operaciones<\/b><span style=\"font-weight: 400;\">, implementando diferentes herramientas, capacitando y certificando a los equipos y generando pr\u00e1cticas con metodolog\u00edas que impulsen la innovaci\u00f3n permanente, y generando un incremento en las ventas y una mejor\u00eda en la experiencia del usuario cada vez mayor.<\/span><\/p><p><span style=\"font-weight: 400;\">Cada Etapa del Cluster est\u00e1 compuesta de dos Programas: Funnel Conversi\u00f3n y Funnel Operaciones. En cada uno de ellos se trabajar\u00e1 con especialistas que implementar\u00e1n las siguientes acciones.<\/span><\/p><p><b>Funnel Conversion Programme\u00a0<\/b><i><span style=\"font-weight: 400;\">by Incremental \u00ae<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">El Funnel Conversion Program es un programa avanzado de trabajo sobre la experiencia de usuario del sitio web, con intervenci\u00f3n directa sobre el mismo, analizando desde el ingreso al checkout los aspectos a mejorar para incrementar la tasa de conversi\u00f3n. Este incluye:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Auditor\u00eda de funnel de conversi\u00f3n, identificando p\u00e9rdidas de conversi\u00f3n, fallas en las mediciones, oportunidades de optimizaci\u00f3n del embudo, an\u00e1lisis de la experiencia del usuario y opciones de simplificaci\u00f3n del proceso de compra.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recomendaci\u00f3n de herramientas para el an\u00e1lisis cualitativo y cuantitativo de la UX.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sensibilizaci\u00f3n y capacitaci\u00f3n al equipo de eCommerce sobre metodolog\u00edas de optimizaci\u00f3n de la conversi\u00f3n.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Programa de aceleraci\u00f3n en Optimizaci\u00f3n de la Tasa de Conversi\u00f3n.<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Implementaci\u00f3n del proceso de CRO con la metodolog\u00eda Incremental \u00ae (3 hip\u00f3tesis y 10 tests incluidos)\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Proceso de CRO certificado en la metodolog\u00eda Incremental \u00ae<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">CMX Level 1<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Capacitaci\u00f3n al equipo designado en la t\u00e9cnica de Conversion Rate Optimization, con la metodolog\u00eda by Incremental \u00ae<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entrega de Sem\u00e1foro de Optimizaci\u00f3n de la Conversi\u00f3n del sitio, con marcos de priorizaci\u00f3n para su proceso de experimentaci\u00f3n y mejora.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desarrollo y\/o auditor\u00eda de un tablero de gesti\u00f3n de Comercio Unificado.<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Certificaci\u00f3n de equipo en la gesti\u00f3n, lectura y utilizaci\u00f3n del mismo.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publicaci\u00f3n y presentaci\u00f3n de Business Case (en caso de una correcta implementaci\u00f3n y documentaci\u00f3n del caso) en eCommerce Day correspondiente al pa\u00eds del Participante.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proyecto de implementaci\u00f3n de un Digital Commerce Acceleration Lab<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Dise\u00f1o de Lab de iniciativas para funnel de conversi\u00f3n y de operaci\u00f3n<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Kit de herramientas<\/span><\/li><\/ul><\/li><\/ul><p><b>Funnel Operations Programme <\/b><i><span style=\"font-weight: 400;\">by WOT\u00ae<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">El Funnel Operations Program es un programa intensivo de trabajo cuyo objetivo es relevar, diagnosticar y proponer acciones de mejora sobre los flujos y modelos operativos ya existentes en la organizaci\u00f3n y que sostienen el funcionamiento de los canales de venta digitales y representan una de las actividades claves que conforman la propuesta de valor al Cliente. Tambi\u00e9n incluye el desarrollo de nuevos modelos operativos con orientaci\u00f3n a la omnicanalidad. Est\u00e1 orientado a empresas interesadas en expandir el alcance de su propuesta de valor actual, con el objetivo de \u201cconstruir y crecer de cara al futuro\u201d.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Auditor\u00eda del fulfillment funnel: An\u00e1lisis de la propuesta integral de servicios en funci\u00f3n del comportamiento del cliente en el checkout, contraponiendo la oferta log\u00edstica de la competencia, as\u00ed como tambi\u00e9n abordar el an\u00e1lisis de\u00a0 y la experiencia de entrega del usuario a partir de indicadores como el CSAT y\/o CES; identificaci\u00f3n de deficiencias en el proceso operativo de pick-pack-ship con impacto negativo en el service level y la satisfacci\u00f3n del usuario que reducen la conversi\u00f3n y la recompra; identificaci\u00f3n de oportunidades de mejora en el proceso de last mile delivery con impacto negativo en el service level y la satisfacci\u00f3n del usuario; revisi\u00f3n de los indicadores de performance para an\u00e1lisis de resultados y detecci\u00f3n de baches de datos o fallas de medici\u00f3n; propuesta para agilizar el proceso de pick-pack-ship and deliver.\u00a0\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post sales approach: an\u00e1lisis del proceso de Post-venta para determinar y dimensionar el impacto de los puntos de contacto con el cliente luego de concretada la venta, el tratamiento y respuesta ante incidencias en el proceso, y la oportunidad de generar nuevos servicios y\/o revenue streams a partir de productos o servicios que complementen la experiencia del cliente.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Programa de Aceleraci\u00f3n en OmniCommerce Logistics &amp; Operations<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Capacitaci\u00f3n del equipo de Operaciones y Log\u00edstica sobre nuevos modelos y procesos operativos omnicanales, con sus correspondientes esquemas de integraci\u00f3n con sistemas legacy.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Asistencia al equipo de Logistics &amp; Operations para desarrollar los nuevos modelos y procesos operativos a los fines de robustecer la propuesta de servicios al Cliente, incluyendo returns o log\u00edstica inversa.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entrega de la herramienta Control Tower del fulfillment funnel, con indicadores de service level, econ\u00f3micos y productivos.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sensibilizaci\u00f3n y capacitaci\u00f3n del equipo de Logistics &amp; Operations sobre metodolog\u00edas de an\u00e1lisis, diagn\u00f3stico y mejora continua del fulfillment funnel.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99e11b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99e11b0\" data-element_type=\"section\" 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class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c04516a\" data-id=\"c04516a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0f5dfea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f5dfea\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;fe78ded&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2b1bb1c\" data-id=\"2b1bb1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7b369c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f7b369c\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-laptop\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5a85aa elementor-widget elementor-widget-heading\" data-id=\"b5a85aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a1Conoc\u00e9 m\u00e1s del Programa!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac0631d elementor-widget elementor-widget-text-editor\" data-id=\"ac0631d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>Te invitamos a seguir nuestro webinar<\/strong><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faac7bb elementor-widget elementor-widget-video\" data-id=\"faac7bb\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/a0yFQsjOia0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-34b7dc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34b7dc3\" data-element_type=\"section\" 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href=\"https:\/\/comercioelectronico.wufoo.com\/forms\/z1ejhre80wfrawo\/\" target=\"_blank\" rel=\"noopener\">Fill out my Wufoo form!<\/a> <\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cluster de Aceleraci\u00f3n en Retail Digital Commerce \u00a1Optimiz\u00e1 el Funnel de Conversi\u00f3n y de Operaciones y aceler\u00e1 el crecimiento de tu empresa! \u00a1Postulate al Programa! \u00bfEn qu\u00e9 consiste el Programa Cluster de Acelaraci\u00f3n en Retail Digital Commerce?\u00a0\u00a0 El Programa Cluster de Aceleraci\u00f3n en Retail Digital Commerce tiene como objetivo generar un \u00e1mbito propicio para que&hellip; <a class=\"more-link\" href=\"https:\/\/ecommerceday.org.ar\/2023\/programa-de-cluster-de-aceleracion-en-retail-digital-commerce\/\">Segu\u00ed leyendo <span 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